For our homework assignment we had to take our existing block and composition studies and translate them into animations. This was an interesting assignment because text on screen is radically different than on paper. Moving the text can create a bunch of new problems and solutions to readability and aesthetics.
This isn't my first time animating type but it was my first time doing it with the proper typographic knowledge. I feel like some of the compositions work better than others due to their complexity. The complex ones dont animate as well why the simpler ones, Specifically the last text composition animated very well.
Critique Notes
Most of the notes I got for critique were about spacing. Spacing between words and lines need a little work. I still seem to be trapping space in between type and even though I was trying to create strong horizontals and verticals using the spacing to create negative space, it didnt come across that way and looked more like a mistake. its something I am definitely working on. Some suggestions were to fly under the radar and try not to make anything noticeable. You want your type to be invisible. Some ways to do this is to optically adjust leading and kerning to relieve those spaces.
As far as animating the type, it is something that I have never done before and is almost a completely new way to think about type. Some of my animation on my type was too slow coming in especially when it was really small point type and traveled a large distance. Also the staggering of the animation really made it drag on. Im going to try some more simultaneous movement to make it feel quicker and more thoughtful as a whole. The best received animation was the kind that masked down from nothing rather than move from off screen to its position.
Personal Thoughts
Some of the thoughts I had about animating type is how little we actually do it. As a medium that grew from printed type, alot of the existing rules only apply to static type. We are literally rewriting centuries of typographic design for a more engaging medium.
When i work I want to constantly be asking "Is it proportional?", "Is it engaging?", "Is the movement and speed appropriate for the type and message?", "How long does it need to be viewed?".
Some of the lessons I've learned from seeing others type animations are that slow type or type that is on screen too long is EXTREMELY painful. Time seems to slow down as im being tortured by the type.
Questions and Research
As we get farther along in our major, I want to know how type affects the moving image and how to affectively make readable type with a moving image. Kyle Cooper has some amazing work with beautiful typography and while also making it functional and readable.
Critique Notes
Most of the notes I got for critique were about spacing. Spacing between words and lines need a little work. I still seem to be trapping space in between type and even though I was trying to create strong horizontals and verticals using the spacing to create negative space, it didnt come across that way and looked more like a mistake. its something I am definitely working on. Some suggestions were to fly under the radar and try not to make anything noticeable. You want your type to be invisible. Some ways to do this is to optically adjust leading and kerning to relieve those spaces.
As far as animating the type, it is something that I have never done before and is almost a completely new way to think about type. Some of my animation on my type was too slow coming in especially when it was really small point type and traveled a large distance. Also the staggering of the animation really made it drag on. Im going to try some more simultaneous movement to make it feel quicker and more thoughtful as a whole. The best received animation was the kind that masked down from nothing rather than move from off screen to its position.
Personal Thoughts
Some of the thoughts I had about animating type is how little we actually do it. As a medium that grew from printed type, alot of the existing rules only apply to static type. We are literally rewriting centuries of typographic design for a more engaging medium.
When i work I want to constantly be asking "Is it proportional?", "Is it engaging?", "Is the movement and speed appropriate for the type and message?", "How long does it need to be viewed?".
Some of the lessons I've learned from seeing others type animations are that slow type or type that is on screen too long is EXTREMELY painful. Time seems to slow down as im being tortured by the type.
Questions and Research
As we get farther along in our major, I want to know how type affects the moving image and how to affectively make readable type with a moving image. Kyle Cooper has some amazing work with beautiful typography and while also making it functional and readable.
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